Construction

Construction

Make Every Order Profitable — Not Just Bigger.

If returns are eating margin, shipping eats contribution, and paid social CAC keeps rising, we’ll fix the economics — fast.

Our Insights Are Featured In

SOUND FAMILIAR?

Returns are crushing profit.

Retailers expect ~16–17% of sales returned — you feel it in margin and cash

Returns are crushing profit.

Retailers expect ~16–17% of sales returned — you feel it in margin and cash

Returns are crushing profit.

Retailers expect ~16–17% of sales returned — you feel it in margin and cash

Paid social is shakier post‑ATT.

Attribution got harder; many brands saw materially worse performance on Meta after iOS 14.5.

Paid social is shakier post‑ATT.

Attribution got harder; many brands saw materially worse performance on Meta after iOS 14.5.

Paid social is shakier post‑ATT.

Attribution got harder; many brands saw materially worse performance on Meta after iOS 14.5.

Inventory ties up cash.

Carrying costs often run ~20–30% of inventory value per year — overstock quietly bleeds margin.

Inventory ties up cash.

Carrying costs often run ~20–30% of inventory value per year — overstock quietly bleeds margin.

Inventory ties up cash.

Carrying costs often run ~20–30% of inventory value per year — overstock quietly bleeds margin.

HERE’S WHAT WE ACTUALLY FIX

Contribution Margin (CM2/CM3) Clarity

We rebuild the unit‑economics stack — product margin → minus shipping, pick/pack, payment fees, refunds/returns → minus variable marketing — so you see true contribution margin by SKU, channel, and cohort.

Contribution Margin (CM2/CM3) Clarity

We rebuild the unit‑economics stack — product margin → minus shipping, pick/pack, payment fees, refunds/returns → minus variable marketing — so you see true contribution margin by SKU, channel, and cohort.

Contribution Margin (CM2/CM3) Clarity

We rebuild the unit‑economics stack — product margin → minus shipping, pick/pack, payment fees, refunds/returns → minus variable marketing — so you see true contribution margin by SKU, channel, and cohort.

Ad Economics That Stand Up to ATT

Ad Economics That Stand Up to ATT

Ad Economics That Stand Up to ATT

Cash Conversion & Inventory Discipline

Cash Conversion & Inventory Discipline

Cash Conversion & Inventory Discipline

Shipping, Speed & Returns Economics

Shipping, Speed & Returns Economics

Shipping, Speed & Returns Economics

A Few Firms We've Helped

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DTC CPG

$20M | Inventory turns ↑ 1.6×; released $400K cash; return rate −3.5 pts

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DTC CPG

$20M | Inventory turns ↑ 1.6×; released $400K cash; return rate −3.5 pts

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Omnichannel Apparel

$32M | Shifted to MER + payback; promo leakage −18%; CM3 +4.2 pts

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Omnichannel Apparel

$32M | Shifted to MER + payback; promo leakage −18%; CM3 +4.2 pts

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Amazon + DTC

$12M | Delivery‑promise tiering → +11% on‑site conversion with positive CM3

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Amazon + DTC

$12M | Delivery‑promise tiering → +11% on‑site conversion with positive CM3

Your's Next

Is this you?

What Our Esteemed Clients Think About Us

Ecommerce METRICS WE INSTALL

Contribution margin

(CM2/CM3) by SKU, channel, and cohort.

MER Dashboard

(Total Rev ÷ Total Ad Spend) + CAC payback

Repeat purchase / subscription retention

LTV movement

CCC

with DIO targets and open‑to‑buy guardrails.

Return rate & cost per return;

Refund / exchange mix.

Delivery‑speed vs conversion

tracking (promise by geo / contribution impact).

PICK YOUR PAIN

Immerse yourself in a vibrant community with endless opportunities for growth and involvement.

Returns & Refunds

Playbook to hit NRF‑aligned benchmarks and cut per‑return cost.

Returns & Refunds

Playbook to hit NRF‑aligned benchmarks and cut per‑return cost.

Paid Social After ATT

MER + payback model; creative & channel mix guidance.

Paid Social After ATT

MER + payback model; creative & channel mix guidance.

Inventory & Cash

Turn goals, OTB guardrails, 13‑week cash forecast.

Inventory & Cash

Turn goals, OTB guardrails, 13‑week cash forecast.

Shipping & Speed

Free‑shipping threshold math, delivery promise that boosts conversion without killing margin

Shipping & Speed

Free‑shipping threshold math, delivery promise that boosts conversion without killing margin

Team

Team

You Get a 3-Person Team. Not a Spreadsheet.

 Every membership comes with a team that combines strategy, systems, and analysis — all aligned to your growth.

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Growth CFO

Uncovers ROI, builds your roadmap, and coaches you as CEO.

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Growth CFO

Uncovers ROI, builds your roadmap, and coaches you as CEO.

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Operations & Systems Pro

Installs dashboards, reporting infrastructure, and workflows that keep your team aligned and accountable.

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Operations & Systems Pro

Installs dashboards, reporting infrastructure, and workflows that keep your team aligned and accountable.

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Accountant/Analyst

Surfaces margin leaks, cost-to-serve insights, and cash opportunities. • P&L by project • CAC, LTV, and margin drivers • Scenario planning

Team Image

Accountant/Analyst

Surfaces margin leaks, cost-to-serve insights, and cash opportunities. • P&L by project • CAC, LTV, and margin drivers • Scenario planning

Who We Work With?

This isn’t a vendor relationship. Every engagement begins with a 5-Week Sprint to unlock cash, establish clarity, and prove ROI. From there, we scale with you.

5-Week Sprint → ROI Roadmap

$3M–$10M

Guaranteed $100K ROI found across cash, margin, or valuation

Our 5-Week Sprint

Guaranteed $100K ROI found across cash, margin, or valuation

5-Week Sprint → ROI Roadmap

$10M-$25M

Guaranteed $100K ROI found across cash, margin, or valuation

5-Week Sprint → ROI Roadmap + Exit/M&A Strategy

$25M–$50M

ROI guarantee plus valuation uplift and partner planning

Construction Is Built on Scope and Change Orders. Let’s Give Your Finances the Same Discipline