Commerce

Make Every Order Profitable
Not Just Bigger.

If returns are eating margin, shipping eats contribution, and paid social CAC keeps rising, we’ll fix the economics — fast.

Our Insights Are Featured In

SOUND FAMILIAR?

Returns are crushing profit.

Retailers expect ~16–17% of sales returned — you feel it in margin and cash

Returns are crushing profit.

Retailers expect ~16–17% of sales returned — you feel it in margin and cash

Paid social is shakier post‑ATT.

Attribution got harder; many brands saw materially worse performance on Meta after iOS 14.5.

Paid social is shakier post‑ATT.

Attribution got harder; many brands saw materially worse performance on Meta after iOS 14.5.

Inventory ties up cash.

Carrying costs often run ~20–30% of inventory value per year — overstock quietly bleeds margin.

Inventory ties up cash.

Carrying costs often run ~20–30% of inventory value per year — overstock quietly bleeds margin.

HERE’S WHAT WE ACTUALLY FIX

Contribution Margin (CM2/CM3) Clarity

We rebuild the unit‑economics stack — product margin → minus shipping, pick/pack, payment fees, refunds/returns → minus variable marketing — so you see true contribution margin by SKU, channel, and cohort.

Ad Economics That Stand Up to ATT

Cash Conversion & Inventory Discipline

Shipping, Speed & Returns Economics

A Few Firms
We've Helped

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DTC CPG

$20M | Inventory turns ↑ 1.6×; released $400K cash; return rate −3.5 pts

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DTC CPG

$20M | Inventory turns ↑ 1.6×; released $400K cash; return rate −3.5 pts

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Omnichannel Apparel

$32M | Shifted to MER + payback; promo leakage −18%; CM3 +4.2 pts

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Omnichannel Apparel

$32M | Shifted to MER + payback; promo leakage −18%; CM3 +4.2 pts

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Amazon + DTC

$12M | Delivery‑promise tiering → +11% on‑site conversion with positive CM3

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Amazon + DTC

$12M | Delivery‑promise tiering → +11% on‑site conversion with positive CM3

Your's Next

Is this you?

What Our Esteemed Clients
Think About Us

Ecommerce METRICS WE INSTALL

Contribution margin

(CM2/CM3) by SKU, channel, and cohort.

MER Dashboard

(Total Rev ÷ Total Ad Spend) + CAC payback

Repeat purchase / subscription retention

LTV movement

CCC

with DIO targets and open‑to‑buy guardrails.

Return rate & cost per return;

Refund / exchange mix.

Delivery‑speed vs conversion

tracking (promise by geo / contribution impact).

PICK YOUR
PAIN

Immerse yourself in a vibrant community with endless opportunities for growth and involvement.

Returns & Refunds

Playbook to hit NRF‑aligned benchmarks and cut per‑return cost.

Paid Social After ATT

MER + payback model; creative & channel mix guidance.

Inventory & Cash

Turn goals, OTB guardrails, 13‑week cash forecast.

Shipping & Speed

Free‑shipping threshold math, delivery promise that boosts conversion without killing margin

Team

You Get a 3-Person Team.
Not a Spreadsheet.

 Every membership comes with a team that combines strategy, systems, and analysis — all aligned to your growth.

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Growth CFO

Uncovers ROI, builds your roadmap, and coaches you as CEO.

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Operations & Systems Pro

Installs dashboards, reporting infrastructure, and workflows that keep your team aligned and accountable.

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Accountant/Analyst

Surfaces margin leaks, cost-to-serve insights, and cash opportunities. • P&L by project • CAC, LTV, and margin drivers • Scenario planning

Who We
Work With?

This isn’t a vendor relationship. Every engagement begins with a 5-Week Sprint to unlock cash, establish clarity, and prove ROI. From there, we scale with you.

5-Week Sprint → ROI Roadmap

$3M–$10M

Guaranteed $100K ROI found across cash, margin, or valuation

Our 5-Week Sprint

Guaranteed $100K ROI found across cash, margin, or valuation

5-Week Sprint → ROI Roadmap

$10M-$25M

Guaranteed $100K ROI found across cash, margin, or valuation

5-Week Sprint → ROI Roadmap + Exit/M&A Strategy

$25M–$50M

ROI guarantee plus valuation uplift and partner planning

Construction Is Built on Scope and Change Orders. Let’s Give Your Finances the Same Discipline